Thursday, July 28, 2011

New logo: Zaatar w Zeit


Zaatar w Zeit is a Middle Eastern food retailer with locations in Lebanon, the United Arab Emirates, Kuwait, Jordan and Qatar. In May, it unveiled a new logo, created for them by the London design agency Pearlfisher, who will also work on other aspects of Zaatar w Zeit's communication.

The name Zaatar w Zeit translates into "Thyme and Oil". The new logo is a literal interpretation of the name featuring a leaf (thyme) and a drop (oil). In the negative space between leaf and the drop, one can see a Z.


The logo was revealed in the middle of May on Zaatar w Zeit's social networking profiles and was preceeded by a social media campaign about the mystery of the "Missing Z". Later reports say that the new look will be rolled out starting July 20.

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An ad targeting Lebanese costumers, from Zaatar w Zeit's Facebook profile.

Design Week
Packaging Europe

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