Sunday, July 3, 2011

Olympic bid emblem: PyeongChang 2018

The host of the 2018 Winter Olympics is announced on July 6. Preparing for this, The Branding Source presents the emblems for the three Olympic bids.

The South Korean region PyeongChang's bid to host the 2018 Winter Olympics is its third bid in a row, after very strong bids for the 2010 and 2014 games which they lost narrowly. Should they win, this would be the first Winter Game held in South Korea.

PyeongChang was the last Olympic applicant to reveal its logo, and did so on January 14, 2010. The following explanation of the logo was provided in an official press release:
The logo shows the spectacular winter scenery of PyeongChang with snowing on the mountains. The dynamics of Olympics and the challenge spirit to victory was represented by the gushing curve. It implies the strong will to win the bid with the curve symbolizing a snowboard and slope of winter sports.

The Olympic rings were added after the IOC declared PyeongChang an official candidate city in June 2010.

PyeongChang 2018 (archive)
Around the Rings


  1. Looks good, but the fact they used the outdated looking Helvetica Bold Italic really ruins it.

  2. Personally I think it is utter rubbish. When you compare it to other Olympic bids especially. I hope they do a redesign for their sake. Otherwise I fear they will do more harm to their national image.