The Ore Mountains, or Erzgebirge as they are called in German, form the northern part of the border between Germany and the Czech Republic. The districts located on the German side of the mountains operate the tourism marketing organisation Tourismusverband Erzgebirge. Last week, on August 23, they unveiled a new tourism logo.
As a reminder of the region's mining tradition, the new logo introduces a crossed hammer and pick symbol with eleven different colours. A less colourful rendition of this symbol can be seen in the coats of arms of some towns in the region. The typeface used for the name is Palatino Sans Bold. The logo comes with a new tagline, "Die Erlebnisheimat" which means "The Adventure Homeland".
The Dresden agency Sandstein developed the logo and a new brand strategy, as reported by Design Tagebuch.
|Previous tourism logo.|