Last year, the German bank Deutsche Postbank agreed to sell its Indian finance sudsidiary, Deustche Postbank Home Finance Limited (DPHFL), to the Indian company Dowan Housing Finance Limited. As a result, DPHFL changed its name to First Blue Home Finance at the end of May. The visual identity was unveiled more recently and was designed by Law & Kenneth.
An article about the rebrand was published on August 8 in Campaign India, where it is explained that the two yellow circle in the logo is a though bubble that "signifies the cherished dream of owning a home".
|Deutsche Postbank Home Finance Limited logo.|