Monday, August 22, 2011
New logo: Hamburg-Köln-Express
Hamburg-Köln-Express (HKX) is a new private German train operator which will challenge the incumbent operator DB. Its traffic start has been postponed several times, but is now scheduled to take place in December, when traffic between Cologne and Hamburg will commence. Last month, the company unveiled its logo and train livery.
The colour scheme is dominated by bright orange and dark purple, contrasting the red-white DB colours. The logo combines a geometrical "modern" lettermark partly made up of "bracket" elements for the HKX abbreviation with the "classic" Clarendon Light typeface for the full name wordmark. This creates a nice contrast, and the bracket elements and the Clarenden typeface are used in other identity applications, such as train liveries.
Two examples of train car interiors and exteriors can be found in the links below.