Intrax, a company that provides global educational programs, like foreign exchange students, au pairs and language education, has introduced a new corporate identity. It was created by MetaDesign in San Francisco.
"MetaDesign worked with the executive team and leadership of marketing and sales to develop the essence of the Intrax brand, architecture of the brand portfolio and a new visual identity system representing the concept of "connections".Two of the programs offered by Intrax (Ayusa and AupairCare) have visual identities that match Intrax, and they have maintained that link.
The logo features a customized typeface with distinct inflections that demonstrate ‘connections’. The most prominent feature of the logo is the letter “x,” from which an arrow shape has been derived and assigned a complementary color. This arrow symbolizes the personal and professional direction, as well as the forward-looking outlook, that Intrax program participants gain.
A highly systemic and versatile design system was developed in conjunction with the logo. An angular graphic device reiterates the concept of connections and direction, giving the brand a dynamic and compelling visual language."
MetaDesign also created a visual device in the form of "ribbons" in the same color as the logo, a continuation on the "connections" theme. An example can be seen below at the entrance of the Intrax San Francisco Center.
|From MetaDesign's Facebook profile.|
Although MetaDesign sent out a press release announcing their work yesterday (August 25), the new look has been public for several months.