Tuesday, August 2, 2011

New logo: Netia


Last spring, the Polish telecom company Netia launched a new corporate identity, created by the Polish brand design agency White Cat Studio. This work was recently awarded a Red Dot Award.

The central element in the new visual identity is a bunch of multi-coloured dots. Although the circle seen above seems to be the primary version, the intention was that there wouldn't just be a single version of the logo. Instead, the dots can be arranged in lots of ways, and are often animated.
Previous logo.

Netia claims the new look was presented on March 31. A press release about the rebrand was sent out on April 1.

Image and video hosting by TinyPic
From a video used to present the new logo.

Image and video hosting by TinyPic
From a video used to present the new logo.

Image and video hosting by TinyPic
Netia's website.

Press release April 1 (archive)
Press release July 27 (archive)
Netia blog post (archive)
Media2.pl

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