Tuesday, August 2, 2011

New logo: Pril

Pril is a German brand of dishwashing liquid belonging to the Henkel group, who claim it is "Germany’s No. 1 hand dishwashing detergent". First introduced in 1951, it celebrates its 60th anniversary this year. Perhaps as a part of this celebration, Pril introduced a new look around the beginning of the year.

Previous logo.

The previous look was introduced a couple of years ago (perhaps in 2008), and the new logo is essentially an evolution of its predecessor. The new circular design adds a lot of glares and gradients as well as a forceful stream of liquid.

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Old packaging.

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New packaging

Henkel also uses the Pril name in Austria, Switzerland and Italy, but the Italian version has a completely different design.

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