Pril is a German brand of dishwashing liquid belonging to the Henkel group, who claim it is "Germany’s No. 1 hand dishwashing detergent". First introduced in 1951, it celebrates its 60th anniversary this year. Perhaps as a part of this celebration, Pril introduced a new look around the beginning of the year.
The previous look was introduced a couple of years ago (perhaps in 2008), and the new logo is essentially an evolution of its predecessor. The new circular design adds a lot of glares and gradients as well as a forceful stream of liquid.
Henkel also uses the Pril name in Austria, Switzerland and Italy, but the Italian version has a completely different design.