Friday, August 5, 2011

New packaging: Budweiser

Last Wednesday, August 3, the American beer company Anheuser-Busch revealed a new label design for Budweiser, one of the most popular beer brands in the United States. The new look will be used on beer cans and secondary packaging in the United States "this summer", coming to international markets later on.

The most obvious addition is the Budweiser bowtie which is now featured prominently on beer cans. Although it hasn't enjoyed this prominent place on the beer cans before, the bowtie is not a new element for Budweiser. It has been seen on bottle necks and in advertising for decades. It is also well established as Budweiser's logo for non-label use.

Parts of the previous label design can be seen as a texture in the red field behind the bow-tie, with the "Budweiser Creed" high-lighted. The new design is also adapted for "secondary packaging", i.e. casings for sixpacks etcetera.

The Budweiser logo, as featured on the new label.

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Historical Budweiser cans from 1936 to 2011.

According to a press release, this is the twelfth can label design for Budweiser since 1936. Anheuser-Busch have provided a nice montage of all the can designs as well as a timeline with more information, showing the evolution of the label.

More packaging after the jump, all images provided by Anheuser-Busch.
"Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate." - Budweiser vice president Rob McCarthy in a press release

"This new visual identity is one of many steps in our quest to reinforce Budweiser’s role as a true global beer brand. Together with our unifying global creative idea, the new global packaging look and feel will reinforce Budweiser’s bond with consumers around the world" - AB InBev vide president of brands Frank Abenante in a press release

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A nice little detail, the red tab has a crown in it.

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Beer can.

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Bottle packaging.

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Beer can box.
 Anheuser-Busch press release
Anheuser-Busch press release 2 (archive)
New Budweiser design media page
Long Island Press
Drink Busines Review

1 comment:

  1. If you can grab the attention of your audience from the store shelf, then you certainly have succeeded in creating effective packaging designs. Sometimes all it takes is a fresh, new, and creative design, but of course it still has to appeal to the target audience. The following beverage labels and packaging design are definitely creative and inspiring; not just because of the design itself but also because of how well the design matches the product.
    Label Design