BBC Entertainment is an international TV channel brand from BBC Worldwide, the commercial arm of the British Broadcasting Corporation, and is available in many countries in Asia, Europe, the Middle East, Africa and Latin America where it is BBC's primary channel for drama, entertainment and comedy. Yesterday, a new identity for the channel was unveiled, created by the UK design agency Heavenly.
Heavenly created five idents based on dance, "an activity that provides entertainment the world over and has many distinct, diverse regionalised guises". Named "Electric", "Elegant", "Free", "Lively" and "Upbeat", the idents are based on real dancers in various disciplines that have been motion-captured and turned into abstract figures in an eclectic CGI environment. The idents start with scattered the crystal shards that come together as a dancing figures. Each ident has a unique score that sets different moods.
Two agencies have previously produced graphics packages for BBC Entertainment. Bruce Dunlop & Associates created the original idents in a short timeframe for the channel launch in 2006. Later on, in 2008, Dunning Eley Jones created a new set of idents featuring water fountains.
Some snapshots of the new idents can be seen below. A compilation of the new idents is available here.