Thursday, September 22, 2011

New logo: I Can't Believe It's Not Butter!

Unilever's butter substitute I Can't Believe It's Not Butter! made a very slight logo update around the beginning of this year. The changes in typefaces and decorations propably passed by without much notice from most costumers, the most obvious change being the enlarged exclamation mark.

The previous logo was introduced some time around 2006 as part of a more substantial redesign.

Previous logo.

The changes only apply to the American markets. ICBINB is also available in the UK market, but with a different design.

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Redesigned packaging.

Press release January 27

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