Maybank, the largest financial group in Malaysia with operations in many other Asian countries, unveiled a new corporate identity last Friday, September 9. Malaysia's prime minister attended the unveiling.
A press release says that the previous logo has been around since 1993, and that certainly seems believable. The new one keeps the tiger motif and the yellow colour, as stakeholders wanted them kept. They are however given a refresh, and a contemporary typeface is introduced for the wordmark.
"The refreshed corporate identity is more modern and up-to-date – a visual symbol that endears the bank to the hearts of the people in its expanding reach. It incorporates a more noble, majestic rendition of the tiger to further demonstrate the bank’s strength and leadership especially in the region." - Maybank press releaseThe new corporate identity should be implemented over the coming year.
|The tiger head, before and after.|
Press release (archive)
Press release pdf (archive)
Speech by the chairman of Maybank (archive)