Paris Première, one of the most popular cable/satellite channels in France, seems about to introduce a new visual identity. An updated logo could be spotted in various press materials last week, including the press kit sent out to advertise its programmes in the upcoming television season. It appears Paris Première are yet to launch the new logo on their website or on screen.
One of the first cable channels in France, Paris Première started broadcasting in 1986 as a local channel in Paris. Since then it has expanded into a national channel on cable, satellite and digital terrestrial. Its owners, M6, are currently lobbying authorities to allow it to broadcast free-of-charge to all of France. From the start it has had an upscale, metropolitan and cultural profile, which it continues to uphold as it celebrates its 25th anniversary.
The previous logo was introduced in 1990s and designed by the French broadcast design agency Gédéon.
Other than the typeface, the new logo is essentially the same as its predecessor. The refreshed logo uses Neville Brody's Typeface Six and Seven family.
Paris Première weekly dossier (week 40)
Paris Première press kit