Wednesday, September 21, 2011

New logo: StudioCanal


At the beginning of September, the France-based movie studio StudioCanal gave up the local names of its subsidiaries in Germany and the United Kingdom, Kinowelt and Optimum Releasing, instead renaming them both after their parent company. With this came a new visual identity, including a new logo and a brand new intro, both created by the UK agency Devilfish.


The new identity replaced both the identities of Optimum and Kinowelt, as well as the existing StudioCanal identity, including its "dramatic clouds" intro.

Previous logo.

The logo has been known at least since June 30, when the rebrand was announced, and the intro was unveiled in early September. It was first used in the Tomas Alfredson-directed movie Tinker Tailor Solider Spy, which had its UK-wide premiere on September 16.



The new intro is an evocate piece featuring light projected through glass panels, produced with Double G Studios. Harris Zambarloukos acted as director of photography and a mood-setting musical score was composed by Alexandre Desplat.
"In order to create something truly timeless, we began with the concept of the interplay between light and glass. Light is the common denominator of all cinema; a movie is simply the record of light on film. And the glass in the lens of both the camera and the projector is an essential tool in the making of movies.
A large installation of 25 glass panels was built (representing STUDIOCANAL’s vast library of films), and abstract light generated from STUDIOCANAL titles was then projected through the glass panels.
We crafted as much of the ident in camera as possible, keeping post-production to a minimum – creating a sequence that could conceivably have been shot at any time in the history of film-making.
" - Devilfish

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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Double G Studios have published some photos from the shooting of the new intro:

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

StudioCanal
Press release June 30
Devilfish
Double G Studios
The Drum
MarketingClout

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