"Teletoon is a brand with unexpected characteristics - it's funny, surprising, playful and - like kids - a little bit mischievous. With this refresh, we want to better unify and re-establish the brand as a whole - and that's exactly what we've done. We've incorporated the brand essence and personality in the logo itself, giving it infinite possibilities to take on different shapes, textures, materials, characteristics and much more. In our world, everything begins and ends with Teletoon." Teletoon vice president of marketing Russell Ward in a press release
The previous logo, on which the new one is very much based, was introduced on February 5, 2007.
Astral press release (archive)