TV8, one of the ten most watched television channels in Sweden, has launched a new look. The previous graphics package dated back to 2007, when the channel had a heavy focus on current affairs. This focus has since diminished in favour of quality series and lifestyle programmes for an older audience.
The new on-air graphics package was developed by Dallas Sthlm, the most prolific broadcast design agency in Sweden. The idents feature genre-specific arrangments of different items in the background. The logo itself has been cleaned up, making the "8" figure slightly more obvious.
The new look made its debut either today (September 8) or yesterday, although it had been unveiled in the media before that.
|Previous logo, used 2007-2011.|
The previous look was introduced as TV8 significantly increased its distribution in September 2007. It was one of the first results of Viasat's cooperation with the German broadcast design agency DMC Group. This cooperation lasted until 2009, and saw DMC assist in rebranding most of Viasat's channels, giving them logos consisting of spheres in multiple layers.
DMC provided the following explanation of their work for TV8 back in 2007 (in German):
TV 8 ist ein schwedischer TV-Sender der Viasat-Gruppe mit dem Schwerpunkt Factual Entertainment. Nach erfolgreich eingeführtem Corporate Design von Viasat 4 gibt Viasat die Ausarbeitung des On Air Designs im Rahmen des Corporate Brandings von TV 8 in Auftrag.Dagens Media
Ziel ist es, die Kompetenz des Senders mit den eigenen Markenwerten wie Seriosität, Intelligenz und Vertrauen in Verbindung zu bringen.
DMC setzt ein modernes Erscheinungsbild um, das die Eigenständigkeit von TV 8 betont und trotzdem die Zugehörigkeit zur Viasat-Senderfamilie unterstreicht.
Update September 16: Just one week after the new look launched in Sweden, Modern Times Group announce that they are going to launch a new channel in Lithuania, which will also be called TV8. It uses the same logo as TV8 Sweden, although this one will be purple, as the Lithuanian channel will primarily target female viewers. TV8 Lithuania launches on October 3.
|The new logo for TV8 Lithuania.|