OzTam (Australian Television Audience Measurement), the company that collects television ratings in Australia, unveiled a new corporate identity today, October 17.
The new logo was developed in-house, with some assistance from Seven Design, the Seven Network's design team, in the final stages.
From a press release:
"Key design elements of OzTAM’s new logo include:
- A strong, unique-to-OzTAM font, underscoring the industry-accepted performance metric (‘currency’) that OzTAM ratings provide
- ‘OzTAM’ has been removed from a solid background, reflecting OzTAM’s moves toward reporting viewing ‘outside the box’
- Continued use of OzTAM’s well-recognised brand colour blue, demonstrating continuity and the enduring relevance of OzTAM data"
The Spy Report