Wednesday, October 12, 2011

New logo: Resolute Forest Products


One of the largest pulp and paper manufacturers in North America, the Montreal-based AbitibiBowater, announced yesterday, October 11, that it was shedding its long-winded name to become Resolute Forest Products (or Produits forestiers Résolu in French). The new name will launch on November 7. According to a press release, the name was selected through an internal process, which involved submissions from employees.

At the same time, the company is adopting a new green 'R' symbol:
"The Resolute Forest Products logo calls to mind the forest in which the Company works, the paper and lumber products it manufactures, and the modern and dynamic nature of the organization. Paper products are reflected in the half-circle of the “R”, symbolizing a paper roll, as well as in the folds within the logo. The rectangular and triangular shapes, in the legs of the “R”, represent wood products and forestry. Through the use of green as a primary color, the design also depicts the Company’s determination to be a profitable business, committed to sustainability." - Press release
Current AbitibiBowater logo.

The company was formed in 2007 through the merger of Abitibi Consolidated and Bowater, and the previous logo was adopted some time after that.

French version of the new logo.

AbitibiBowater brand page
AbitibiBowater press release
timesfreepress.com

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