Thursday, October 6, 2011

New logo: Versailles Saint-Quentin-en-Yvelines University

The Versailles Saint-Quentin-en-Yvelines University (Université de Versailles Saint-Quentin-en-Yvelines in French, abbreviated UVSQ) is a university with 18,000 students located in Versailles, about 20 kilometres from the French capital. Last week, on September 29, it launched a new visual identity, created by Dragon Rouge.

Previous logo.

The previous logo was hard to read and not really suited for web use, which had lead to the use of a separate logo for the web.

The new look introduces heraldry to the twenty-year-old university through the use of a coat of arms, with a sun representing radiating knowledge. The two colours are carried over from the previous logo, with blue symbolising knowledge and research, and green representing sustainable development, among other things.

The new logo for this young university exploits several Western university clichés. Not only does it introduce a new coat of arms, the name is written with Trajan and Gotham. Trajan is something of a default typeface for academia, and some designers would consider the use of Trajan in university logos uninspired and generic. At the same time, this solution avoids the "other" trend in modern university logos, which is to create something based on the university's initials, a common approach in France today.

There is also a compact version of the logo where the logo-type has been included in the coat of arms. The sun-ray motif is also used as a background for various publication templates.

UVSQ news release
UVSQ brand video
Graphical guidelines

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