Today, November 11 (11.11.11), the Norwegian bank DnB NOR shortened its name to DNB and launched a new corporate identity. The DNB name also replaces Postbanken, the former postal savings bank, and Vital, a life and pension insurer, creating one unified bank and insurance brand. DNB is the largest financial concern in Norway, and this is probably the country's most high profile rebrand this year.
DnB NOR announced that they were getting rid of half their name in February. The allied Norwegian agencies Snøhetta Design and Anti were later given the assignment to develop a new visual identity, including the logo and other applications. The logo was first previewed on June 9 and got a harsh reception.
Until now, we've only had a photo of the logo on an angle, with a director standing next to it. DNB have deliberately avoided releasing a "proper" image before the launch.
|The logo is not always enclosed by a box.|
The simple logo has two lines sprouting from the N, that can extend indefinitely, a concept elaborated upon by Snøhetta Design:
"The Bank in one line:
DNB, the bank for all of Norway. The bank for all Norwegians, from young to old, as in a solid lifeline. A bank that stretches all along the coast from Nordkapp to Lindesnes, from North to South. DNB welcomes you as a customer, helps meet your needs and is always a professional partner. Serving you as a the bank in a line between you and us.
DNB connects Norway. A Norway in the world that stretches as a line between us, a connecting line. The line in nature and the line between our services and products - and you.
N for Norway. A bank from A to Å."
The previous corporate identity was launched on December 5, 2003, when DnB merged with Gjensidige NOR, and was created by Scandinavian Design Group. You can read more about the previous identity here.
|Previous Postbanken logo.|
|Previous Vital logo.|
The following images were published by Snøhetta Ddesign:
|Picture released when the logo was previewed in June.|
Logo guidelines (archive)