The city of Ludwigshafen am Rhein in south-western Germany, with about 165,000 inhabitants, unveiled a new logo yesterday, November 21. Featuring a blue winking emoticon, it was developed by a local agency called Cyperfection.
The logo is part of a new brand platform that relies on likeability and self-confidence. The logo itself was required to be modern, confident, inclusive, and functional. The symbol is not only a friendly emoticon, the blue colour represents the city's location on the Rhine, as well as the letters L and U, a common abbrevation of the city name.
This replaces and older logo featuring a coat of arms.