Thursday, November 17, 2011

New logo: Perfect Equipment

Perfect Equipment is a Tennessee-based company that manufactures tire balance weights, and is a leader in that field. In early November, it officially launched a new corporate identity.

This rebrand would probably have passed by unnoticed had it not been for the fact that the new logo was created by Interbrand. It also came with the tagline "balancing the future", imagined in-house.

Previous logo.

Perfect Equipment press release
Tire Business
Modern Tire Dealer

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