Monday, November 21, 2011

New look: Sky Krimi

Germany's satellite platform Sky Deutschland is continuing the refresh of its channels. Its thriller and crime series channel Sky Krimi launched a new look in early October, following the new look for its sports channels back in August.

Sky Krimi sets itself apart by mostly featuring German series, while its competitors in the same genre, RTL Crime and 13th Street, fill much of their schedules with American imports.

The new idents feature "crime scenes" in the form of still lifes filmed from several angles, with lines that connect the various items to the Sky Krimi logo. The somewhat quirky soundtrack and the humorous crime scenes avoids clichés and gives the channel an independent appearance. The idents share some themes and similarities with the idents adopted by the Danish public service channel DR2 two years ago.

The image at the top of this post comes from a video uploaded by Youtube user KDGForum.

New logo.

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Another screenshot. From a Youtube video uploaded by JamXmix

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Previous ident for Sky Krimi. From a Youtube video uploaded by JamXmix

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