Wednesday, November 9, 2011

New logo: Telecom Personal


Telecom Personal, the mobile phone operator owned by Argentina's incumbent telco Telecom Argentina, unveiled a new corporate identity last week. London agency This is Real Art is credited as the author of the rebrand, which is launched with a campaign developed by TBWA Argentina.

Communicationg the company's core values, diversity and flexibility, this is another example of a dynamic identity that doesn't have a single logo. Instead, there are nine different kinds of handwriting that can be combined with nine different colors. The use of handwriting is a very direct expression of personality.

Previous logo.

The previous logo was a derivation of the corporate Telecom Argentina logo. The shaded arc was adopted as Telecom Argentina's corporate symbol in 1998.

Telecom Argentina logo.

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Image and video hosting by TinyPic

Press release November 7
Facebook album
iprofesional.com

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