VGZ, a major Dutch health insurer, has introduced a new corporate identity. This is part of a consolidation which sees VGZ replacing two other brands, Trias and SIZ, owned by the same company. After the changes, VGZ will have 2.2 million policyholders.
The new logo is supposed to be shaped like a flower with a little curl on the letter G, both aspects representing growth and development, while the interlocking petals represent cooperation between clients, providers and the insurer.
VGZ unveiled its new logo on October 5, and relaunched later in the same month.