Thursday, November 3, 2011

New look: Country Life

A new packaging has been unveiled for Britains leading butter brand Country Life. Behind the redesign was Brandopus, who also created the more noticeable overhaul in 2008 that introduced a tree in the logo. This time, the packaging has been de-cluttered, and the logo appears at an angle.

From Brandopus:
Presenting the refreshed identity on an angle reflects the rural and straightforward nature of the brand. The new pack achieves greater stand out on shelf whilst further differentiating Country Life from its competitors at a brand level.

Paul Taylor, our Creative Director, comments on the design, ”This was an opportunity to build on the distinctive brand identity that is now firmly established in the consumers mind. We have reduced the number of elements on the pack to allow us to strengthen and emphasise the visual equities that make the brand unique.”

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New packaging.

The logo has received a microscopic update. Most consumers will probably not notice slightly remodeled Y-trunk and the lack of drop shadows, but some design-minded people should appreciate the change.

Previous logo.
New logo.

The redesign was announced by Brandopus in late October.

Brandopus blog
Design Week
Creative Match

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