Sunday, November 6, 2011

New look: Face the Nation


Of the four Sunday morning political talk shows in the United States, Face the Nation, hosted by the 74-year-old Bob Schieffer, has been the most conservative. And then I'm certainly not talking about the show's possible political leanings, but its presentational style. In fact, Schieffer takes some pride in how little the show has changed, and its lack of "bells and whistles".

The on-screen graphics may have changed through the years, but they still look like something designed in the 1990s, back in the days when the likes of Novocom used all the latest motion design effects to make shiny logos fly around on screen.

Face the Nation was also the last Sunday morning talk show to switch to high-definition, finally making a permanent switch on July 10 this year. Initially, that didn't mean a new graphics package, instead viewers got to see the old ones in glorious widescreen. That lasted less than two months, because on August 28, Face the Nation finally got a new lick of paint.

The new look isn't a radical overhaul. The old muted color scheme has been updated to much more saturated red, blue and silver. The intro has been simplified and de-cluttered.

Previous intro.

Some examples of the new graphics:

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Image and video hosting by TinyPic

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Two previous Face the Nation intros, from a video published by CBSNews.com:

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Original intro used when Bob Schieffer took over the host chair.

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This intro was created by Novocom and introduced around 1991/1992. It lasted until around 2002.

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