Wednesday, December 14, 2011

New logo: Sallie Mae

Sallie Mae is the leading student loan organization in the United States. Originally created in the early 1970s as the government-sponsored Student Loan Marketing Association, it is now a private company called SLM Corporation. Much of the company's business is managing federally guaranteed student loans, and it faced a major blow last year when legislation was passed to allow the federal government to loan directly to students, bypassing middlemen like Sallie Mae.

On Monday, December 12, Sallie Mae started trading on NASDAQ, and introduced a new corporate identity. The new logo features almost the same typeface as its predecessor, but adds three archs. No rationale to exlain the logo has been provided, but one can easily read something aspirational into it.

Previous logo.

Democrat and Chronicle
Sallie Mae

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