Thursday, December 8, 2011

New look: France Ô


France Ô is a television channel operated by the French state television broadcaster France Télévisions. It is dedicated to programmes from the French overseas departments (French Guiana and several island territories in the Pacific, Atlantic and Indian oceans). It started out as the satellite channel from the overseas broadcaster RFO, but was renamed France Ô in 2005 and is now a nationwide channel available to most viewers in mainland France.

In September, France Télévisions introduced new looks for three of its channels, and France Ô soon followed. The new look was created by the French broadcast design agency Gédéon, which has a decades-long relationship with France Télévisions. They were also behind the identity for France Ô when it relaunched in 2005, as well as this years new look for France 3.

Channel IDs feature people on city walls interacting with the signature O and its circumflex. A colour band acts as a "shutter" to navigate between IDs and promos. A catchy musical theme was composed by La Plage Records. Gédéon also created new graphics for the news programmes on France Ô, once again with music by La Plage.

A montage of the new graphics can be seen on Gédéon's web site. A bunch of snapshots are available below.

The French broadcast design site Lenodal.com has more videos with examples of the new look. Its blog also has posts about this year's other rebrands for France Télévisions, including France 2 by Gang Digital, France 3 by Gédéon and France 4 by Les Télécréateurs.

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"To illustrate the main editorial idea of the channel "open to the world", Gédéon designs France Ô's on air identity on city walls (ref. street art, tatoo...). The channel IDs are pictured on the walls, short videos showing people playing with the letter Ô of the logo, historical sign of the channel, it becomes now the main element of the on air system (promos, idents, ad breaks...). A graphic idea based on a colour chart completes the system and is used in the promos, coming next on flow and 11 thematic openers. A cosmopolitan music, composed by La Plage, is created as a song to support the videos." - Gédéon case study
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Gédéon
Newsletter
On the news intros:
Gédéon

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