Friday, January 27, 2012

Motion branding in 2011


While this is not a strict motion branding blog, the subject is interesting and commonly featured here. With some delay, here's a summary of motion branding projects launched in 2011, mostly graphics packages produced for television broadcasters.

If you feel there's something significant missing, feel free to post a suggestion in the comments section.

Oprah Winfrey Network
Created by: Bigsmack
Launched: January 1
Bigsmack
idents.tv
The much anticipated Oprah Winfrey Network made its debut on January 1 with a glossy, glittery package from BIGSMACK in Philadelphia.

Viva
Launched: January 1
Created by: MTV Networks Germany
Design made in Germany
Art & Business of Motion
Brand New
German youth entertainment channel VIVA launched a new identity, with a graphics package built on youthful energy and centered around a dynamic triangle. The rebrand was headed by Dinko Lacic, creative director ad MTV Networks Germany, and involved several European agencies and creative professionals.

Comedy Central
Created by: The Lab
Launched: January
The Lab (archive)
Vimeo
Comedy Central rebranded in early January, with a channel package centered around the new "Comedymark".

This identity was later adapted for European markets.

ORF eins
Created by: DMC and UnitedSenses
Launched: January 8
UnitedSenses (archive)
Austrian entertainment channel ORF 1 became ORF eins, giving up its outdated logo-based graphics. On-air graphics based around a vertical navigation system were created by DMC, while UnitedSenses filmed 22 channel idents with ORF personalities around Austria.

Eleven
Launched: January 11
Art & Business of Motion
idents.tv
On January 11, 2011, Australia's Network Ten launched the aptly named youth channel Eleven.

Family
Launched: January 11
Vimeo
Press release (archive)
Canada's Family channel launched a new identity with a logo that "bounces, floats and pops", never sitting "quietly on a shelf".

Discovery Channel (UK)
Created by: DixonBaxi, Double G Studios and Discovery UK Creative
Discovery UK Creative (archive)
DixonBaxi (archive)
The Ident Gallery
Art & Business of Motion
Creative Review
Discovery Channel UK launched a new look in January, created as a collaboration between DixonBaxi, Double G Studios and the in-house agency Discovery UK Creative. The identity is centered around the D in the Discovery logo, replacing the globe with objects and images related to the channel's content. This look was later adapted for other European markets.

TV11
Launched: January 19
Kaktus Film (archive)
TV11, a new youth channel for Sweden, launched in January.

Travel Channel
Created by: Loyalkaspar
Launched: Late January (?)
loyalkaspar (archive)
Brand New
The Travel Channel wanted a new look that was more "more human and closer to home", a loyalkaspar delivered with a personality-driven network identity with location shots and clean, quirky typography.

No image available
RTL8
Created by: OOQ
Launched: January 31
RTL Backstage (archive)
Totaal TV
OOQ created a new look for the Dutch women's channel RTL8, inspired by magazine typography.

Sky 1
Created by: Sky Creative
Launched: February 1
Music: Si Begg
Thinkmake (archive)
The Ident Gallery
TV Live
British Sky Broadcasting relaunched its entertainment channels on February 1. Idents for the primary channel Sky 1 show slices of British life with a large mirrored 1 numeral. The new look was created by the in-house agency Sky Creative with post-production from MPC.

Sky Living
Created by: Sky Creative
Launched: February 1
Music: Simon Pyke, Freefarm
Scary Ideas
Freefarm
The Ident Gallery
TV Live
Vimeo
The recently purchased female-leaning entertainment channel Living became Sky Living. Idents with attitude, also from Sky Creative, were directed by Trudy Bellinger.

Sky Atlantic
Created by: Heavenly
Launched: February 1
Heavenly (archive)
Heavenly News (archive)
Prime Focus
Art & Business of Motion
The Ident Gallery
TV Live
Sky also launched a completely new channel called Sky Atlantic, dedicated to quality TV, marketed as the UK "Home of HBO". The identity for Sky Atlantic was developed by Heavenly, who created a series of idents showing vignettes of UK and US life.

Sky Movies
Created by: Sky Creative, MPC
Launched: February 1
Music: Ilan Eshkeri
MPC (archive)
The Ident Gallery
The new 55 second ident for the eleven movie channels operated by Sky may well have been the most epic identity spot of the year. Dubbed 'Sky 360', the spot pans through five cinematic landscapes, inviting the viewer to enter the magical world of movies. The project was headed by Sky's in-house agency Sky Creative, who contacted post-production company MPC to create the technically and creatively complex ident. A riveting score was composed by Ilan Eshkeri and performed by the London Metropolitan Orchestra.

BBC Knowledge
Created by: Tilt
Launched: February (Poland)
Tilt
UK studio Tilt created a series of idents for BBC's international factual channel BBC Knowledge that should "create a sense that the viewer is seeing the world through different eyes".

ABC1
Launched: February 6
ABC TV Blog (archive)
idents.tv
TV Tonight
To make viewers aware that it wasn't all about current affairs and documentaries, ABC1 launched a friendly new look under the slogan "Think Entertainment", while highlighting its comedy and drama programming.

Channel 5
Created by: Earth
Launched: February 14
Art & Business of Motion
Branding Source
The Ident Gallery
Five, the fifth terrestrial network in the UK, became Channel 5 and introduced idents based on an idea called "Stage 5", a soundstage with a large screen where anything can happen.

Arte
Launched: February 28
Branding Source
Art & Business of Motion
Nova Spot
France-German cultural channel Arte introduced a new look, which was lead in-house and involved several creative professionals. About 30 identity spots were filmed in Slovenia, directed by Joe Vanhoutteghem from Belgium.

Nelonen Kino
Created by: Blac Ionica/Devilfish
Launched: March 1
Vimeo - Nelonen Kino
Vimeo - Nelonen Perhe
Vimeo - Nelonen Maailma
Finnish broadcaster Nelonen launched three thematic channels - Nelonen Kino, Nelonen Perhe and Nelonen Maailma - with idents created by Blac Ionica and Devilfish, both based in the UK.

SWR Fernsehen
Created by: Gate 11
Launched: March 1
Horizont.net
Gate 11 (archive)
Gate 11 pdf (archive)
The broadcaster for South-Western Germany, SWR, introduced a graphics package based on colour and light, creating a "filmic" effect largely rendered with refractions through glass.

Bayerisches Fernsehen
Launched: March 3
UnitedSenses (archive)
Horizont.net
The public TV channel for Bavaria, Germany, introduced a new look from UnitedSenses. Idents with "Heimat" feel featured regular Bavarians.

GNT
Art & Business of Motion
Televisual
Ideafixa
The Brazilian female-targeting satellite channel GNT introduced a lively identity to continue staying relevant to the Brazilian woman.

La 7
Created by: Red Bee Media
Launched: March 28, 2011
Branding Source
Art & Business of Motion
When rebranding Italy's seventh TV channel, La 7, Red Bee Media created "The Venue", a branded venue that appears around Italy.

Root Sports
Launched: April 1, 2011
Created by: Troika Design Group
Troika
Based on the brand position "We Are a Fan", Troika helped launch three regional sports networks under the Root Sports brand that embrace the fact that they root for the home teams.

ABC2
Launched: April 1, 2011
ABC TV Blog
Youtube
idents.tv
Art & Business of Motion
The "intelligent and distinctly colourful" identity for the Australian public channel ABC2 is summed up by the slogan "Always Brighter", visually expressed with idents featuring pink objects.

Eurosport
Created by: Les Télécréateurs
Launched: April 5, 2011
Music: Massive Music
Les Télécréatuers 2
Art & Business of Motion
The Ident Gallery
European sports network Eurosport launched a completely new look in April, created by Les Télécreateurs.

Sony Entertainment Television (UK)
Created by: DixonBaxi and We Are Seventeen
Launched: April 7, 2011
DixonBaxi (archive)
We Are Seventeen (archive)
The Ident Gallery
Sony launched its flagship channel brand Sony Entertainment Television into the UK. DixonBaxi created a new channel package with ident featuring "glorious moments of high glamour".

Antena 2
Created by: Red Bee Media
Launched: April 2011
Red Bee Media (archive)
Red Bee Media pdf (archive)
Romanian talk show channel Antena 2, got a new identity from Red Bee Media based on speech bubbles and handdrawn typography, communication a lively and chatty attitude.

Discovery Channel
Created by: Troika Design Group
Launched: April 12, 2011
Troika
Animation World Network
Art & Business of Motion
Vimeo
Troika created a high energy channel package for the U.S. Discovery Channel with bold typography, bright colors and an "immersion in the worlds of the shows".

Starz
Created by: Troika Design Group
Troika
Vimeo
Based on the anticipating brand claim "The Next Big Thing", Starz got a visual refresh from Troika, creating a cinematic spectacle feeling.

3sat
Created by: Velvet Mediendesign
Launched: April 16, 2011
Presseportal (archive)
Velvet
3sat im trialog
Branding Source
Velvet Facebook
Digital fernsehen
The German-Austrian-Swiss public TV channel 3sat introduced a new look with idents based on a concept called "The Magic of 3", where the the screen has been divided into three parts that slide vertically to alter the image.

Megamax
Created by: Red Bee Media
Music: Radium
Launched: April 2011
Red Bee Media news (archive)
Dotmogo
Red Bee Media created two robots, spark-e and i-ron, to express the new brand identity for the Hungarian kids channel Megamax, aimed at boys 8-12.

ZDF Kultur
Created by: Luxlotusliner
Launched: May 7, 2011
Luxlotusliner
German public broadcaster ZDF launched a new culutral channel called zdf.kultur, with an on-air design from Luxlotusliner. Idents are based on "playful interaction with culture".

Cine+ Premier
Created by: Devilfish
Launched: May 17, 2011
Devilfish (archive)
Blog.Lenodal.com
Canal+ in France rebranded most of its thematic channels on May 17, with the help of several agencies. The movie channels, CinéCinéma, were renamed Ciné+. UK agency Devilfish created ident for each channel that "distilled the essence of each cinematic genre to a single abstract scene".

Sport+
Created by: Dream On
Launched: May 17, 2011
Dream On (archive)
Blog.Lenodal.com
The sports channel Sport+ and sports news channel Infosport+ were handled by Dream On, who created an identity based on a black monolith that becomes a field for different sports.

Planète+
Created by: Gédéon
Launched: May 17, 2011
Gédéon (archive)
Blog.Lenodal.com
Gédéon created new looks for Canal+' four documentary channels under the Planète+ brand, based on its signature red sphere and thematic imagery.

No image available
Comédie+
Launched: May 17, 2011
Blog.Lenodal.com


Télétoon+
Created by: Vectorsoul
Launched: May 17, 2011
Blog.Lenodal.com
Vectorsoul


Piwi+
Created by: Gédéon
Launched: May 17
Music: La Plage Records
Gédéon (archive)
Blog.Lenodal.com
Nicolas Lhomme
Vimeo
Gédéon created a friendly universe for the pre-school channel Piwi+, filled with round textured shapes that encourage discovery.

Current TV
Created by: Loyalkaspar
Launched: 2011
Loyalkaspar (archive)
Brand New
When Current TV wanted to relaunch after getting liberal newscommenter Keith Olbermann on board, they turned to Wolff Olins who developed a bold identity based on a waving flag. Loyalkaspar extended it to the TV screen.

TV3 (Sweden)
Launched: Probably late May


Kabel Eins Classics
Created by: DMC Group
Launched: June 1, 2011
DMC Group
The Branding Source
German classic movies channel Kabel Eins Classics got a new look based around a white-orange-black colour scheme, movie-related silhouettes and straight-forward typography.

Audience Network
Created by: Trollbäck + Company
Launched: June 1, 2011
Trollbäck + Company
Branding Source
DirecTV's 101 Network became the Audience Network and Trollbäck + Company provided a "confident and sophisticated" identity centered around the distinctive letter A.

Science
Created by: Imaginary Forces
Launched: June 8, 2011
Imaginary Forces (archive)
Art & Business of Motion
Brand New
In April it was announced that the Science Channel would rebrand with a new logo nicknamed "Morph". Imaginary Forces took this logo an made it the constantly morphing center of an edgy graphics package.

MTV (International)
Launched: July 1, 2011
Branding Source
MTV extended its new logo to international markets, it came with updated graphics and four new idents, all created by different animation studios.

Canal+ Family
Created by: Devilfish
Launched: July 2, 2011
BLOG.lenodal.com
Creative Boom
Devilfish updated the family channel from Canal+ France with idents blending live action and playful graphics.

Viacom Blink!
Launched: July 20, 2011 (Poland)
Image from A Youtube video uploaded by kingoftvsat


Kabel Eins
Launched: July 23, 2011
Branding Source


Neox
Created by: Luxlotusliner
Launched: July 27, 2011
Luxlotulsiner
Branding Source
Spansih youth channel Neox was relaunched in July, with a channel package from Luxlotusliner.

Sky Sport Germany
Launched: August 2011


RTL II
Launched: August 10, 2011
Branding Source


TV3 (Norway)
Launched: August 15, 2011
Youtube: ID
The Branding Source


Cloo
Created by: Loyalkaspar
loyalkaspar (archive)
Branding Source


Sat.1
Created by: ProSiebenSat.1 Creative Solutions
Launched: August 16, 2011
Image from A video uploaded by spamtelevision
Youtube: Sat.1 Redesign vom 16.8.2011 (Designumstellung)
The German commercial channel Sat.1 introduced a new colourful look, centered around the striped ball that is its logo.

World Movies
Created by: Inkproject
Launched: August
The Branding Source
Ink Project (archive)
Facebook video
Vimeo
Ink Project took inspiration from the zoetrope when they created the identity for Australian art-house movie channel World Movies.

Discovery Real Time (UK)
Launched: 2011 (August or September?)
The Ident Gallery
Image from The Ident Gallery


RTL9
Created by: Télévision
Launched: August 29, 2011
Télévision (archive)
Branding Source


France 2
Created by: Gang Digital
Launched: September 5, 2011
Blog.Lenodal
Blog.Lenodal: Behind the scenes
Gang Films


France 3
Created by: Gédéon
Launched: September 5, 2011
Gédéon (archive)
Blog.Lenodal.com


Nederland 1
Created by: OOQ
Launched: September 5, 2011
Music: Moses
Vimeo
Moses (archive)
Jingleweb.nl
Adformatie
Youtube
The most watched TV channel in the Netherlands started autumn programmes with a new look, created by the Dutch agency OOQ.

Teletoon
Created by: Trollbäck + Company
Launched: September 2011
Trollbäck + Company (archive)
Trollbäck + Company relaunched the Canadian kids channel Teletoon by turning their logo into a "Box of Fun" that "morphs and changes in unexpected ways to best reflect the network’s programming and fun personality".

TV8
Created by: Dallas Sthlm
Launched: September 2011
Vimeo
Dallas Sthlm (archive)
Ninja Effects
TV8 Sweden rebranded with a bunch of idents featuring cake plates stuffed with objects related to different programming genres. Created at Dallas Sthlm.

Sjuan
Created by: In-house, B-Reel
Launched: September 12, 2011
Dagens Media
Sweden's seventh most watched channel became Sjuan ("the Seventh") with idents featuring giant fruits and flowers, reflecting the channel's transformation from niche to broad entertainment.

Challenge
Launched: September 13, 2011
The Ident Gallery
TV Live
Image from The Ident Gallery
UK game show channel Challenge was given a simple new look built around 8-bit aestethics.

StudioCanal
Created by: Devilfish
Launched: September 2011
The Branding Source
Lenodal.com
Dotmogo
The French movie studio StudioCanal extended its brand to its German and British subsidiaries and introduced a new intro created by projecting light through glass panels. Its was created by Devilfish and produced by Double G Studios.

France 4
Created by: Les Télécréateurs
Launched: September 19, 2011
Blog.Lenodal.com
Vimeo: Jingles 2

The new identity for the youngest channel from the French public broadcaster, France 4, was based around turning its logo into a megaphone.

BBC Entertainment
Created by: Heavenly
Branding Source
Heavenly (archive)
Heavenly News (archive)


Citytv
Created by: Troika Design Group
Troika
Dexigner
Vimeo
cgTantra


H2
Created by: Joyride Creative
Joyride Creative
Art & Business of Motion
Vimeo

Fox
Created by: Troika Design Group
Launched: 2011
Troika
The Branding Source
Troika continued their collaboration with the Fox network and delivered a bare bones package based on the brand promise "So Fox".

France Ô
Created by: Gédéon
Music: Las Plage Records
Branding Source
Gédéon (archive)
The "overseas" channel France Ô became the last channel from France Télévisions to rebrand this year. Gédéon created a bright channel package with an orange colour device. The idents feature people on city walls, interacting with the channel signature letter. A funky channel sound was created by La Plage Records.

Sky 3D
Created by: Sky Creative, MPC
Launched: October 1
Music: Radium Audio
Sky Views (archive)
Dotmogo
Flickr
Sky 3D, the 3D channel from BSkyB, celebrated its first birthday with a beautiful identity with exploding powder, created by the in-house agency Sky Creative and MPC.

24Kitchen
Created by: Lumbre
Launched: October 1, 2011
The Branding Source
24Kitchen is a new food TV brand from Fox International Channels. It first launched in the Netherlands, but its on-air identity was developed by Argtinian motion studio Lumbre, using tasty images of food and large typography.

Rogers Sportsnet
Created by: Troika Design Group
Launched: October 3, 2011
Troika
Vimeo


Velocity
Created by: Impossible
Launched: October 4, 2011
Impossible (archive)
Art & Business of Motion


Sky Krimi
Launched: 2011
The Branding Source
The German crime and thriller channel Sky Krimi introduced a new look with idents featuring humorous "crime scenes".

Kommersant-TV
Created by: DixonBaxi, AllofUs, Double G Studios (prod)
AllofUs (archive)
DixonBaxi (archive)
Double G Studios
Vimeo 1 2
Branding Source
Televisual
Art & Business of Motion
Dotmogo
Although certainly not the most noteworthy channel to launch this year (a Russian news channel with no anchors or reports, just a loop of information screens and news articles), the identity for Kommersant-TV created by DixonBaxi and AllofUs certainly challenged our idea of what a news channel should look like.

SoHo
Created by: Tactic
Launched: October 31
Art & Business of Motion
Tactic (archive)
Vimeo
SoHo, a New Zealand premium channel with HBO content, launched in late October with a graphics package reflecting the locations of many of its programmes.

PBS (UK)
Created by: Dunning Penney Jones
Launched: November 1, 2011
Dunning Penney Jones (archive)
The Ident Gallery
When PBS were launching a channel into the UK, they turned to Dunning Penney Jones to adapt the identity used in the US. DPJ created a series of idents based on thematic imagery, forming a larger picture.

TV Land
Created by: Trollbäck + Company
The Branding Source
Trollbäck + Company
Trollbäck + Company created a "colorful and energetic" graphics package to support TV Land's "Laugh More" tagline.

SporTV
Created by: Troika Design Group
Launched: 2011
Troika
Branding Source
PRNewswire (archive)
Troika elevated Brazil's leading sports network SporTV with a package that expresses "energy, diversity and passion for sport".

Paramount Pictures
Brand New
Paramount Pictures turns 100 this year, but the new intro to celebrate its anniversary it was first seen in December last year.

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