While this is not a strict motion branding blog, the subject is interesting and commonly featured here. With some delay, here's a summary of motion branding projects launched in 2011, mostly graphics packages produced for television broadcasters.
If you feel there's something significant missing, feel free to post a suggestion in the comments section.
| Oprah Winfrey Network Created by: Bigsmack Launched: January 1 Bigsmack idents.tv | The much anticipated Oprah Winfrey Network made its debut on January 1 with a glossy, glittery package from BIGSMACK in Philadelphia. |
| Viva Launched: January 1 Created by: MTV Networks Germany Design made in Germany Art & Business of Motion Brand New | German youth entertainment channel VIVA launched a new identity, with a graphics package built on youthful energy and centered around a dynamic triangle. The rebrand was headed by Dinko Lacic, creative director ad MTV Networks Germany, and involved several European agencies and creative professionals. |
| Comedy Central Created by: The Lab Launched: January The Lab (archive) Vimeo | Comedy Central rebranded in early January, with a channel package centered around the new "Comedymark". This identity was later adapted for European markets. |
| ORF eins Created by: DMC and UnitedSenses Launched: January 8 UnitedSenses (archive) | Austrian entertainment channel ORF 1 became ORF eins, giving up its outdated logo-based graphics. On-air graphics based around a vertical navigation system were created by DMC, while UnitedSenses filmed 22 channel idents with ORF personalities around Austria. |
| Eleven Launched: January 11 Art & Business of Motion idents.tv | On January 11, 2011, Australia's Network Ten launched the aptly named youth channel Eleven. |
| Family Launched: January 11 Vimeo Press release (archive) | Canada's Family channel launched a new identity with a logo that "bounces, floats and pops", never sitting "quietly on a shelf". |
| Discovery Channel (UK) Created by: DixonBaxi, Double G Studios and Discovery UK Creative Discovery UK Creative (archive) DixonBaxi (archive) The Ident Gallery Art & Business of Motion Creative Review | Discovery Channel UK launched a new look in January, created as a collaboration between DixonBaxi, Double G Studios and the in-house agency Discovery UK Creative. The identity is centered around the D in the Discovery logo, replacing the globe with objects and images related to the channel's content. This look was later adapted for other European markets. |
| TV11 Launched: January 19 Kaktus Film (archive) | TV11, a new youth channel for Sweden, launched in January. |
| Travel Channel Created by: Loyalkaspar Launched: Late January (?) loyalkaspar (archive) Brand New | The Travel Channel wanted a new look that was more "more human and closer to home", a loyalkaspar delivered with a personality-driven network identity with location shots and clean, quirky typography. |
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| RTL8 Created by: OOQ Launched: January 31 RTL Backstage (archive) Totaal TV | OOQ created a new look for the Dutch women's channel RTL8, inspired by magazine typography. |
| Sky 1 Created by: Sky Creative Launched: February 1 Music: Si Begg Thinkmake (archive) The Ident Gallery TV Live | British Sky Broadcasting relaunched its entertainment channels on February 1. Idents for the primary channel Sky 1 show slices of British life with a large mirrored 1 numeral. The new look was created by the in-house agency Sky Creative with post-production from MPC. |
| Sky Living Created by: Sky Creative Launched: February 1 Music: Simon Pyke, Freefarm Scary Ideas Freefarm The Ident Gallery TV Live Vimeo | The recently purchased female-leaning entertainment channel Living became Sky Living. Idents with attitude, also from Sky Creative, were directed by Trudy Bellinger. |
| Sky Atlantic Created by: Heavenly Launched: February 1 Heavenly (archive) Heavenly News (archive) Prime Focus Art & Business of Motion The Ident Gallery TV Live | Sky also launched a completely new channel called Sky Atlantic, dedicated to quality TV, marketed as the UK "Home of HBO". The identity for Sky Atlantic was developed by Heavenly, who created a series of idents showing vignettes of UK and US life. |
| Sky Movies Created by: Sky Creative, MPC Launched: February 1 Music: Ilan Eshkeri MPC (archive) The Ident Gallery | The new 55 second ident for the eleven movie channels operated by Sky may well have been the most epic identity spot of the year. Dubbed 'Sky 360', the spot pans through five cinematic landscapes, inviting the viewer to enter the magical world of movies. The project was headed by Sky's in-house agency Sky Creative, who contacted post-production company MPC to create the technically and creatively complex ident. A riveting score was composed by Ilan Eshkeri and performed by the London Metropolitan Orchestra. |
| BBC Knowledge Created by: Tilt Launched: February (Poland) Tilt | UK studio Tilt created a series of idents for BBC's international factual channel BBC Knowledge that should "create a sense that the viewer is seeing the world through different eyes". |
| ABC1 Launched: February 6 ABC TV Blog (archive) idents.tv TV Tonight | To make viewers aware that it wasn't all about current affairs and documentaries, ABC1 launched a friendly new look under the slogan "Think Entertainment", while highlighting its comedy and drama programming. |
| Channel 5 Created by: Earth Launched: February 14 Art & Business of Motion Branding Source The Ident Gallery | Five, the fifth terrestrial network in the UK, became Channel 5 and introduced idents based on an idea called "Stage 5", a soundstage with a large screen where anything can happen. |
| Arte Launched: February 28 Branding Source Art & Business of Motion Nova Spot | France-German cultural channel Arte introduced a new look, which was lead in-house and involved several creative professionals. About 30 identity spots were filmed in Slovenia, directed by Joe Vanhoutteghem from Belgium. |
| Nelonen Kino Created by: Blac Ionica/Devilfish Launched: March 1 Vimeo - Nelonen Kino Vimeo - Nelonen Perhe Vimeo - Nelonen Maailma | Finnish broadcaster Nelonen launched three thematic channels - Nelonen Kino, Nelonen Perhe and Nelonen Maailma - with idents created by Blac Ionica and Devilfish, both based in the UK. |
| SWR Fernsehen Created by: Gate 11 Launched: March 1 Horizont.net Gate 11 (archive) Gate 11 pdf (archive) | The broadcaster for South-Western Germany, SWR, introduced a graphics package based on colour and light, creating a "filmic" effect largely rendered with refractions through glass. |
| Bayerisches Fernsehen Launched: March 3 UnitedSenses (archive) Horizont.net | The public TV channel for Bavaria, Germany, introduced a new look from UnitedSenses. Idents with "Heimat" feel featured regular Bavarians. |
| GNT Art & Business of Motion Televisual Ideafixa | The Brazilian female-targeting satellite channel GNT introduced a lively identity to continue staying relevant to the Brazilian woman. |
| La 7 Created by: Red Bee Media Launched: March 28, 2011 Branding Source Art & Business of Motion | When rebranding Italy's seventh TV channel, La 7, Red Bee Media created "The Venue", a branded venue that appears around Italy. |
| Root Sports Launched: April 1, 2011 Created by: Troika Design Group Troika | Based on the brand position "We Are a Fan", Troika helped launch three regional sports networks under the Root Sports brand that embrace the fact that they root for the home teams. |
| ABC2 Launched: April 1, 2011 ABC TV Blog Youtube idents.tv Art & Business of Motion | The "intelligent and distinctly colourful" identity for the Australian public channel ABC2 is summed up by the slogan "Always Brighter", visually expressed with idents featuring pink objects. |
| Eurosport Created by: Les Télécréateurs Launched: April 5, 2011 Music: Massive Music Les Télécréatuers 2 Art & Business of Motion The Ident Gallery | European sports network Eurosport launched a completely new look in April, created by Les Télécreateurs. |
| Sony Entertainment Television (UK) Created by: DixonBaxi and We Are Seventeen Launched: April 7, 2011 DixonBaxi (archive) We Are Seventeen (archive) The Ident Gallery | Sony launched its flagship channel brand Sony Entertainment Television into the UK. DixonBaxi created a new channel package with ident featuring "glorious moments of high glamour". |
| Antena 2 Created by: Red Bee Media Launched: April 2011 Red Bee Media (archive) Red Bee Media pdf (archive) | Romanian talk show channel Antena 2, got a new identity from Red Bee Media based on speech bubbles and handdrawn typography, communication a lively and chatty attitude. |
| Discovery Channel Created by: Troika Design Group Launched: April 12, 2011 Troika Animation World Network Art & Business of Motion Vimeo | Troika created a high energy channel package for the U.S. Discovery Channel with bold typography, bright colors and an "immersion in the worlds of the shows". |
| Starz Created by: Troika Design Group Troika Vimeo | Based on the anticipating brand claim "The Next Big Thing", Starz got a visual refresh from Troika, creating a cinematic spectacle feeling. |
| 3sat Created by: Velvet Mediendesign Launched: April 16, 2011 Presseportal (archive) Velvet 3sat im trialog Branding Source Velvet Facebook Digital fernsehen | The German-Austrian-Swiss public TV channel 3sat introduced a new look with idents based on a concept called "The Magic of 3", where the the screen has been divided into three parts that slide vertically to alter the image. |
| Megamax Created by: Red Bee Media Music: Radium Launched: April 2011 Red Bee Media news (archive) Dotmogo | Red Bee Media created two robots, spark-e and i-ron, to express the new brand identity for the Hungarian kids channel Megamax, aimed at boys 8-12. |
| ZDF Kultur Created by: Luxlotusliner Launched: May 7, 2011 Luxlotusliner | German public broadcaster ZDF launched a new culutral channel called zdf.kultur, with an on-air design from Luxlotusliner. Idents are based on "playful interaction with culture". |
| Cine+ Premier Created by: Devilfish Launched: May 17, 2011 Devilfish (archive) Blog.Lenodal.com | Canal+ in France rebranded most of its thematic channels on May 17, with the help of several agencies. The movie channels, CinéCinéma, were renamed Ciné+. UK agency Devilfish created ident for each channel that "distilled the essence of each cinematic genre to a single abstract scene". |
| Sport+ Created by: Dream On Launched: May 17, 2011 Dream On (archive) Blog.Lenodal.com | The sports channel Sport+ and sports news channel Infosport+ were handled by Dream On, who created an identity based on a black monolith that becomes a field for different sports. |
| Planète+ Created by: Gédéon Launched: May 17, 2011 Gédéon (archive) Blog.Lenodal.com | Gédéon created new looks for Canal+' four documentary channels under the Planète+ brand, based on its signature red sphere and thematic imagery. |
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| Comédie+ Launched: May 17, 2011 Blog.Lenodal.com |
| Télétoon+ Created by: Vectorsoul Launched: May 17, 2011 Blog.Lenodal.com Vectorsoul |
| Piwi+ Created by: Gédéon Launched: May 17 Music: La Plage Records Gédéon (archive) Blog.Lenodal.com Nicolas Lhomme Vimeo | Gédéon created a friendly universe for the pre-school channel Piwi+, filled with round textured shapes that encourage discovery. |
| Current TV Created by: Loyalkaspar Launched: 2011 Loyalkaspar (archive) Brand New | When Current TV wanted to relaunch after getting liberal newscommenter Keith Olbermann on board, they turned to Wolff Olins who developed a bold identity based on a waving flag. Loyalkaspar extended it to the TV screen. |
| TV3 (Sweden) Launched: Probably late May |
| Kabel Eins Classics Created by: DMC Group Launched: June 1, 2011 DMC Group The Branding Source | German classic movies channel Kabel Eins Classics got a new look based around a white-orange-black colour scheme, movie-related silhouettes and straight-forward typography. |
| Audience Network Created by: Trollbäck + Company Launched: June 1, 2011 Trollbäck + Company Branding Source | DirecTV's 101 Network became the Audience Network and Trollbäck + Company provided a "confident and sophisticated" identity centered around the distinctive letter A. |
| Science Created by: Imaginary Forces Launched: June 8, 2011 Imaginary Forces (archive) Art & Business of Motion Brand New | In April it was announced that the Science Channel would rebrand with a new logo nicknamed "Morph". Imaginary Forces took this logo an made it the constantly morphing center of an edgy graphics package. |
| MTV (International) Launched: July 1, 2011 Branding Source | MTV extended its new logo to international markets, it came with updated graphics and four new idents, all created by different animation studios. |
| Canal+ Family Created by: Devilfish Launched: July 2, 2011 BLOG.lenodal.com Creative Boom | Devilfish updated the family channel from Canal+ France with idents blending live action and playful graphics. |
| Viacom Blink! Launched: July 20, 2011 (Poland) Image from A Youtube video uploaded by kingoftvsat |
| Kabel Eins Launched: July 23, 2011 Branding Source |
| Neox Created by: Luxlotusliner Launched: July 27, 2011 Luxlotulsiner Branding Source | Spansih youth channel Neox was relaunched in July, with a channel package from Luxlotusliner. |
| Sky Sport Germany Launched: August 2011 |
| RTL II Launched: August 10, 2011 Branding Source |
| TV3 (Norway) Launched: August 15, 2011 Youtube: ID The Branding Source |
| Cloo Created by: Loyalkaspar loyalkaspar (archive) Branding Source |
| Sat.1 Created by: ProSiebenSat.1 Creative Solutions Launched: August 16, 2011 Image from A video uploaded by spamtelevision Youtube: Sat.1 Redesign vom 16.8.2011 (Designumstellung) | The German commercial channel Sat.1 introduced a new colourful look, centered around the striped ball that is its logo. |
| World Movies Created by: Inkproject Launched: August The Branding Source Ink Project (archive) Facebook video Vimeo | Ink Project took inspiration from the zoetrope when they created the identity for Australian art-house movie channel World Movies. |
| Discovery Real Time (UK) Launched: 2011 (August or September?) The Ident Gallery Image from The Ident Gallery |
| RTL9 Created by: Télévision Launched: August 29, 2011 Télévision (archive) Branding Source |
| France 2 Created by: Gang Digital Launched: September 5, 2011 Blog.Lenodal Blog.Lenodal: Behind the scenes Gang Films |
| France 3 Created by: Gédéon Launched: September 5, 2011 Gédéon (archive) Blog.Lenodal.com |
| Nederland 1 Created by: OOQ Launched: September 5, 2011 Music: Moses Vimeo Moses (archive) Jingleweb.nl Adformatie Youtube | The most watched TV channel in the Netherlands started autumn programmes with a new look, created by the Dutch agency OOQ. |
| Teletoon Created by: Trollbäck + Company Launched: September 2011 Trollbäck + Company (archive) | Trollbäck + Company relaunched the Canadian kids channel Teletoon by turning their logo into a "Box of Fun" that "morphs and changes in unexpected ways to best reflect the network’s programming and fun personality". |
| TV8 Created by: Dallas Sthlm Launched: September 2011 Vimeo Dallas Sthlm (archive) Ninja Effects | TV8 Sweden rebranded with a bunch of idents featuring cake plates stuffed with objects related to different programming genres. Created at Dallas Sthlm. |
| Sjuan Created by: In-house, B-Reel Launched: September 12, 2011 Dagens Media | Sweden's seventh most watched channel became Sjuan ("the Seventh") with idents featuring giant fruits and flowers, reflecting the channel's transformation from niche to broad entertainment. |
| Challenge Launched: September 13, 2011 The Ident Gallery TV Live Image from The Ident Gallery | UK game show channel Challenge was given a simple new look built around 8-bit aestethics. |
| StudioCanal Created by: Devilfish Launched: September 2011 The Branding Source Lenodal.com Dotmogo | The French movie studio StudioCanal extended its brand to its German and British subsidiaries and introduced a new intro created by projecting light through glass panels. Its was created by Devilfish and produced by Double G Studios. |
| France 4 Created by: Les Télécréateurs Launched: September 19, 2011 Blog.Lenodal.com Vimeo: Jingles 2 | The new identity for the youngest channel from the French public broadcaster, France 4, was based around turning its logo into a megaphone. |
| BBC Entertainment Created by: Heavenly Branding Source Heavenly (archive) Heavenly News (archive) |
| Citytv Created by: Troika Design Group Troika Dexigner Vimeo cgTantra |
| H2 Created by: Joyride Creative Joyride Creative Art & Business of Motion Vimeo |
| Fox Created by: Troika Design Group Launched: 2011 Troika The Branding Source | Troika continued their collaboration with the Fox network and delivered a bare bones package based on the brand promise "So Fox". |
| France Ô Created by: Gédéon Music: Las Plage Records Branding Source Gédéon (archive) | The "overseas" channel France Ô became the last channel from France Télévisions to rebrand this year. Gédéon created a bright channel package with an orange colour device. The idents feature people on city walls, interacting with the channel signature letter. A funky channel sound was created by La Plage Records. |
| Sky 3D Created by: Sky Creative, MPC Launched: October 1 Music: Radium Audio Sky Views (archive) Dotmogo Flickr | Sky 3D, the 3D channel from BSkyB, celebrated its first birthday with a beautiful identity with exploding powder, created by the in-house agency Sky Creative and MPC. |
| 24Kitchen Created by: Lumbre Launched: October 1, 2011 The Branding Source | 24Kitchen is a new food TV brand from Fox International Channels. It first launched in the Netherlands, but its on-air identity was developed by Argtinian motion studio Lumbre, using tasty images of food and large typography. |
| Rogers Sportsnet Created by: Troika Design Group Launched: October 3, 2011 Troika Vimeo |
| Velocity Created by: Impossible Launched: October 4, 2011 Impossible (archive) Art & Business of Motion |
| Sky Krimi Launched: 2011 The Branding Source | The German crime and thriller channel Sky Krimi introduced a new look with idents featuring humorous "crime scenes". |
| Kommersant-TV Created by: DixonBaxi, AllofUs, Double G Studios (prod) AllofUs (archive) DixonBaxi (archive) Double G Studios Vimeo 1 2 Branding Source Televisual Art & Business of Motion Dotmogo | Although certainly not the most noteworthy channel to launch this year (a Russian news channel with no anchors or reports, just a loop of information screens and news articles), the identity for Kommersant-TV created by DixonBaxi and AllofUs certainly challenged our idea of what a news channel should look like. |
| SoHo Created by: Tactic Launched: October 31 Art & Business of Motion Tactic (archive) Vimeo | SoHo, a New Zealand premium channel with HBO content, launched in late October with a graphics package reflecting the locations of many of its programmes. |
| PBS (UK) Created by: Dunning Penney Jones Launched: November 1, 2011 Dunning Penney Jones (archive) The Ident Gallery | When PBS were launching a channel into the UK, they turned to Dunning Penney Jones to adapt the identity used in the US. DPJ created a series of idents based on thematic imagery, forming a larger picture. |
| TV Land Created by: Trollbäck + Company The Branding Source Trollbäck + Company | Trollbäck + Company created a "colorful and energetic" graphics package to support TV Land's "Laugh More" tagline. |
| SporTV Created by: Troika Design Group Launched: 2011 Troika Branding Source PRNewswire (archive) | Troika elevated Brazil's leading sports network SporTV with a package that expresses "energy, diversity and passion for sport". |
| Paramount Pictures Brand New | Paramount Pictures turns 100 this year, but the new intro to celebrate its anniversary it was first seen in December last year. |
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