Belkin International is a computer hardware manufacturer in California. Among its products are several accessories that "help all of us stay seamlessly connected to the people, activities, and things we love". Yesterday, January 10, Belkin unveiled a new corporate identity at the Consumer Electronics Show in California.
Update: The new identity was created by Wolff Olins.
"The new Belkin logo, affectionately named PIP for People Inspired Products, symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most. In a future where connectedness will only increase, our products have one common goal, to ensure that technology exists to serve people, and never the other way around." - Chief Brand Officer Ernesto Quinteros in a press release