Biedronka (which is Polish for "ladybug") is a large Polish discount store chain with close to 1,000 stores. It introduced a refreshed logo recently, created by an agency called Duda Polska and launched this week with a campaign.
The new logo retains most elements from the previous logo - the rounded frame, the colour scheme, the ladybug and the slogan "Low Prices Everyday" - but gives them a much needed update. In commercials and advertising, the ladybug appears as a animated mascot.
The new logo had already been spotted on some stores in September, but Biedronka didn't properly acknowledge the change until last week.