Investment Technology Group (ITG) is an American financial research broker. Founded in 1987, it celebrated its 25th birthday yesterday, January 23, and took the opportunity to launch a new corporate identity, created by Landor Associates. The company will now always be known as ITG, the full name will no longer be used.
"ITG's new brand identity includes a new logo, look and feel, naming system, messaging and brandline. Driven by stark design, smart copy and staggered headlines and logo, ITG's new brand reflects the firm's cutting-edge technology and unique market perspectives. The new branding was created by Landor Associates, a leading strategic brand consulting and design firm. Of special significance is ITG's new brandline, Decoding Signal from Noise™, which expresses how the firm helps clients manage the deluge of information in modern financial markets, cutting through the clutter to deliver data-driven insights that no one else can match." - Press release
The previous logo was introduced in 2006.
A slick "brand video" has been produced to introduce the new look:
|A frame from the "brand video".|