Tuesday, January 31, 2012

New look: Meßmer


Meßmer is a classic German tea brand, dating back to 1852. Last year, its appearance was overhauled with a new package design. The most significant change is a more modern package design with attractive product images and landscapes. The logo got a minor refresh with the new packaging.
"The new package design reflects this high quality adequately and fascilitates through its clear design the optimal orientation on the supermarket shelf - where the favourite tea is found twice as fast." - Press release, translated from German
A press release announcing the new look was sent out on July 18, 2011.

Previous packaging.

New packaging.

Image and video hosting by TinyPic
obs/Ostfriesische Tee Gesellschaft Laurens Spethmann GmbH & Co.KG

Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic
Image and video hosting by TinyPic

Press release (archive)

No comments:

Post a Comment