Pure is a British consumer electronics company, primarily concerned with manufacturing digital radios and audio equipment. Last week (January 10), at the Consumer Electronics Show in Las Vegas, Pure unveiled a new brand identity. Created by Lambie-Nairn, it brings a new wordmark which is supported a series of watercolour shapes described as "expressions".
"We worked with leading London design agency Lambie-Nairn to come up with a distinctive and contemporary take on the Pure logo and a series of bright, colourful ‘expressions’ which will be used across everything we do. The new brand identity celebrates Pure’s classic design heritage, while illustrating the rich and vibrant content experience that our products and services deliver." - director of marketin Colin Crawford in a press release
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