SOCAN, or the Society of Composers, Authors and Music Publishers of Canada, is an organisation that manages performance rights for composers and music authors by licensing music within Canada. Its American counterpart is ASCAP.
Yesterday, January 30, SOCAN unveiled a new brand identity and logo.
"'SOCAN's new brand was created to better reflect the modern, innovative nature of this organization, which serves as a connection between the people who create music and those who use music within their businesses, said Mr. Baptiste[CEO Eric Baptiste]. SOCAN's new two-coloured logo and its new tagline, music.people.connected., represent the role SOCAN plays to connect these two key stakeholders.