Friday, January 27, 2012

New logo: Western University

The University of Western Ontario, a public university located in London, Ontario, launched a new brand identity yesterday, January 26. Usually branded as Western University, the new logo combines a wordmark with a shield in the university's signature purple color.

The wordmark uses a custom-made typeface, named Hellmuth after the university founder. The shield comes from the university's coat of arms.

Until now, the university's logo has featured a tower that is a distinctive landmark on the campus. That logo was introduced about eleven years ago.

Previous logo.

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Western News (archive)
Brand page (archive)
Logo application (archive)
Toolkit (archive)
The Globe and Mail

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