Friday, January 27, 2012

New look: Harry's (2011)


Harrys is a French brand for bread and pastries, originally introduced in 1970 for America-style toast bread. Today it belongs to the Barilla group (who are also behind the German equivalent Golden Toast, mentioned earlier this week). At some point last year (2011), Harrys introduced a new packaging design and logo.

The previous look was introduced in 2008, as part of a misson to offer "simple and good products for daily eating". It gave the brand a more contemporary country-side look, moving away from previous designs that were inspired by the Star Spangled Banner. The current one continues the contemporary path with a playful logo and relatively simple packaging with clear colour-coding.

Previous logo.

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Previous packaging.

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New packaging.


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Even though the new look has been in use for quite some time, Harrys has not yet produced a fully-fledged website for it. The old one is still online, and featured this summary of how the brand has developed through the years:

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