SporTV is a major sports channel in Brazil, owned by Globo, a major Brazilian broadcaster. Last year it launched a new look, created by the American broadcast design agency Troika Design Group.
"With the World Cup and Olympics on the horizon, the new identity for SPORTV, Brazil's sports powerhouse, rises to the occasion. The goal of the rebrand was to express a uniquely Brazilian energy, diversity and passion for sport while elevating the brand to the world stage. The rebrand includes a refined logo, signature music themes, IDs and promo packaging and incorporates the wide world of Brazilian sports, from futebol to F1 to MMA." - Troika
While the logo has been tweaked for the better, the on-air design is far more exiting.
The package is based around a messy "arena in the sky", expanded from the SporTV logo.
Promo end boards and other information graphics are based on flying pieces from the "arena" with texture that changes depending on the featured sport.