Monday, January 30, 2012

Olympic bid logo: Madrid 2020

Madrid revealed the logo for its bid to host the 2020 Olympics at an event today, January 30. It is credited to a design student named Luis Peiret* and was inspired Puerta de Alcalá, a monument in central Madrid. The squiggle should be read as the letter M, for Madrid, and the number 20.

*It appears Peiret came up with the original idea for the logo, and that it was later altered substantially by an agency called TAPSA.

Other bids for the 2020 Olympics that have unveiled their logos are Tokyo and Baku.


  1. For your information:

    1. Thanks for your comment, I've updated the article accordingly.

  2. There is a TT in twitter that Madrid has presented its application to the 20020 Olimpic Games.

    Breaking news: a toy factory complai plagiarism.