The Malt-O-Meal Company, an American breakfast cereal maker, announced yesterday, February 21, that it had changed its name to MOM Brands. This is a reflection of the fact that it is no longer a one-brand company and that it has grown rapidly during the last several years. At the same time, MOM Brands also launched a new website and corporate identity.
"Malt-O-Meal® is now MOM Brands™. A simple name change, but one that reflects the company we are now. Once a one-product company, today we rank among the nation's leading cereal companies. We're still family-owned, and we will always be focused on what's good for families. Great quality, great tasting cereal at prices they can afford. In fact, that's our company's mission - to find better ways to make better breakfasts at a better price." - Fron MOM Brands' website
The Malt-O-Meal brand logo was introduced over a decade ago, the red background plate was probably added more recently. It will still be used on consumer products.
|Malt-O-Meal brand logo.|
Press release (archive)
Update: Duffy & Partners, the agency behind the rebrand, has posted these friendly icons that need sharing.