Wednesday, February 1, 2012

New logo: Music Choice

Music Choice is a music service in the United States, mostly known for providing a large number of music-based audio channels in digital TV. Recently, it introduced a new logo as part of a brand strategy created by Siegel+Gale.

The new identity reportedly launched yesterday, January 31.

Previous logo.

The previous logo was introduced in 2001.

The "zany" Music Choice logo that was used in the late 1990s and early 2000s.

Multichannel News


  1. I miss those two older logos :(. I can handle the new logo, but the new graphics that the channels got two months after the new logo rolled out are god awful! At least with the 2001 logo, it isn't bland and boring colors. I hope Music Choice realizes their mistake are revert back to the old logo asap. As for the 1998 logo, it looks cool, more zany and cartoony, and fancy. I don't remember this logo that much, except on the tv guides where it was shown tilted before Comcast redid their tv menu and guide for my area in March of 2011.

  2. The current logo looks like that of an adult movie publisher or something equally cheap/smarmy