Nova Medical Centers is a rapidly expanding group of medical facilities in India. Last week, they changed their name to Nova Specialty Surgery. The new visual identity, created by Ray+Keshavan The Brand Union, is focused on an 'N', representing "the joy of good health".
"The new name and carefully crafted lettering communicate the commitment to expert, world-class standards that Nova facilities offer their physicians and patients. The logo symbol “n” represents through its fluid shape the vitality of life. The simplicity of the overall design cues the uncomplicated and personal care that patients and their families have come to experience at Nova. To complete the look, a vibrant blue-green color vignette has been used to leave onlookers with a carefree and joyous feeling." - Press release
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