Savushkin produkt (Савушкин продукт) is one of the leading dairy brands in Belarus, offering a full range of dairy products. Last week at a food fair in Moscow, on February 16, it unveiled a new logo, designed by Moscow agency Depot WPF.
The previous was identity introduced about ten years ago. It featured a pitcher pouring out milk in the form of the letter С (the first letter in Savushkin) and messy, somewhat hard to read, typography.
The company wanted the new logo to be more legible and positive than its predecessor. It shifts the focus to the word "Savushkin", but preserves the colour scheme as well as the pitcher and the pouring element from the previous logo.
Some examples of Savushkin's outgoing packaging, the new packaging seems yet to be released.
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