Wednesday, February 15, 2012
New logo: Suhovskij
Suhovskij (Суховский) is a Russian agricultural company, responsible for retail and wholesale trade of fruits and vegetables in its region in southwestern Siberia. A new identity for the company was recently unveiled, created by an agency in Novosibirsk called Reklamist.
The "kaleidoscopic" mark was inspired by the shapes of cut vegetables.
Reklamist also developed two different kinds of packaging for cucumbers.
The first uses an image of a chameleon to create a transparent window through which the product can be seen, the other uses a simulated cutting board.