Tuesday, February 28, 2012

New logo: USA Basketball


USA Basketball is the governing body for basketball in the United States (duh). Last week, on February 24, it unveiled a new logo to be worn by all teams affiliated with the organization. USA Basketball says its previous logo was introduced in 1989, and a change was certainly overdue.
"The new logo combines iconic components from the past into a modern, simplified mark honoring the strong heritage and national pride represented by USA Basketball.

USA Basketball’s new logo incorporates the existing USA type into a badge-shaped mark which reflects the honor of playing for the United States of America’s national team. Also featured is a basketball, a nod to the original Amateur Basketball Association of the United States of America (ABAUSA), and a single star, symbolizing players from all over the country coming together as one team with a common goal.
" - USA Basketball article
Previous logo.

USA Basketball (archive)

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