VOX is a new TV channel from the Norwegian broadcaster TVNorge, launched on January 23, replacing an under-performing music channel. By offering quality content like American and British drama it hopes to attract an adult audience of 30-60 year-olds. Its schedules include The Hour, The Wire, The Borgias, Mad Men, British comedy and Jon Stewart.
The name seems to be derived from the Norwegian word for grown-up, voksen. The single-syllable three-letter name fits the broadcaster's naming scheme, as its sister channels are called FEM and MAX. It also gets a similar rectangular logo.
The channel graphics have a premium feel and are based on a dark grey-orange colour scheme and modern typography.