Thursday, February 16, 2012

New look: Gellwe


Gellwe is a Polish brand for desserts, cake mixes and baking products. Since the start of this year, the brand has sported a revitalised look, in the form of an updated logo redesigned packaging. The Polish branch of Dragon Rouge were behind the new design.

The redesign was obviously concerned with preserving equity. All basic elements remain, but have been refined in detail. The logo has been given a much needed typeface change, but is still highly recognisable. The ribbon that sits behind the logo on packaging has also been redesigned.

Previous logo.

The packaging has retained its previous colour coding, but has been redesigned to be more product-centric. Creative typographic treatment doesn't seem to have been a primary concern.

A few examples below, previous packaging on the left, new on the right.


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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

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Gellwe (archive)
24pr
Wirtualne Media
1

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