Monday, February 13, 2012

New look: Lactica

Lactica is a brand for milk from a dairy company in North-Western Russia. Last year, the brand was relaunched with a new package design to better reflect the natural product and its modern high-tech processing, as well as communicating health to follow current trends.

The new branding and packaging was handled by the Russian agency Getbrand. They created a new logo with two stylised checkmarks in different colours. The packaging is mostly white and features images of people that make the product seem relevant and modern, while communicating well-being.

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Previous packaging.

The previous packaging was outdated and generic.

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Lactisa (archive)
Getbrand (archive)
Unipack

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