Monday, February 27, 2012

Olympic bid logo: Roma 2020

On February 14, Italy's new prime minister Mario Monti called for an end to Rome's bid to host the 2020 Olympics, just one day before the deadline to post applications to the IOC. The European debt crisis lead Monti to replace Silvio Berlusconi in November, and it was probably a factor behind the bid's cancellation as well. The committee did however finish the application before the bid was cancelled, and it also created a bid logo.

The logo features a spiral inspired by the Colosseum. A special graphic was also made for the bid slogan, "A time for history". Alas, it wasn't.

It seems the logo and the application were made public with a short statement on the bid's website last week, on February 23.

Roma 2020 (archive)

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